Category / visual storytelling

Discover how visual storytelling helps make complex data, detailed research methodologies, and results meaningful to larger audiences.

Storyboards help break down project plans, inspire creativity, and establish structure for storytelling. Learn about the different types of storyboards, the process from start to finish, and the importance of following a process if your business is looking into launching an innovative project or producing thought-provoking videos.

Visual storytelling is a powerful way to cut through the noise, drive awareness to a cause, build emotional connection with your audience and empower people to take action. Find out how advocacy can benefit from using visual stories.

When you need a quick visual shorthand for “idea” or “creativity” or “breakthrough” or any classic “a-ha!” moment, you go with the light bulb. Almost everyone doing visual communication does, and I’ve always been ambivalent about this. Check out my thoughts on this and other clichés in visual communication.