Tremendo.us/ly useful: Huge project ahead! Now, what...

BATMAN

Do you bleed?

SUPERMAN

(glares)

BATMAN

You will!

They fight.

Okay, imagine you were tasked with directing the biggest blockbuster of 2016, Batman v Superman: Dawn of Justice. Then you got to this point in the script.

“They fight.”

What takes up two words in a script results in a scene that spans 12 minutes, impacts hundreds of staff, and kicks off a multitude of decisions. Decisions that will, at times, cost millions of dollars. How do you even begin to consider the scope of such a scene?

Similarly, organizations with big ideas also must find ways to wrap their heads around projects that can affect huge numbers of staff, require decisions up and down the org chart, and cost lots of money.

So what can you do?

You can start with a storyboard.

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Advocacy empowers people—and visual storytelling empowers advocates

Visual storytelling has the power to communicate with clarity and impact, and in doing so to engage and persuade audiences.

That’s because great stories help sell great ideas. The business world realizes this, but visual storytelling doesn’t exist exclusively to sell products and services, or to grow market share or reduce cost.

Illustration is not just decoration

An engaging visual piques the interest of your audience. By combining images with your narrative, you’re letting your audience use multiple senses to digest your content. In business, we use illustration for education (through presentations, infographics and animations), to build an identity (branding assets, logo design, and product packaging), as commentary (editorial), and as a tool for persuasion (articles, advertising, point of sale).

Storyboarding makes big ideas manageable

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