Hello Friend,
There’s a design that’s been making the blog rounds. Its origin is nearly 20 years old but it’s never been more relevant. At first glance the poster appears ridiculously simple, nearly “undesigned”… then after a second or two it becomes bewilderingly complex. It’s confusing, and that’s what makes it such a successful design.
One font. Two colors. Twenty-seven words. Zero visuals… all to try to prevent the ~1.6 million crashes that happen every year because someone used their phone while driving (one out of every four car accidents in the United States is caused by texting and driving*).
The design is so successful because its very construction proves its point...
